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Hello Reader,
Startup investments are taking longer to pay off. Founders, early investors, and employees want liquidity sooner. That's why secondary markets are booming! I truly believe this is a crucial structure for our ecosystem to stay healthy. I recently chatted with Aman Verjee from Practical VC, a Silicon Valley veteran who offers some fantastic insights on this trend. We also dove into the evolution of the startup world since the 1990s, all the way to the big question today: are we in a bubble? Aman says absolutely not! Tune in to the new podcast episode to hear our full conversation.
Last week, Oren Zeev and I had a fun fireside chat at an event organized by the Consulate Generals of India and Israel. We chatted about his awesome investments, current trends in artificial intelligence, and his super helpful advice to founders.
I'll be in sunny Los Angeles on Feb 24 and 25! If you're heading to the Upfront Summit, I'd absolutely love to connect. Let's grab a coffee!
– Gopi Rangan, Host of the The Sure Shot Entrepreneur podcast
Startup Corner: Juno
Juno, the child disability insurance innovator, continues its strong momentum. In its first year since launch, nearly 100 leading employers have adopted Juno’s solutions to support working families and expand inclusive benefits. This rapid adoption highlights a growing recognition of disability insurance as essential workplace coverage, especially in an era where traditional benefits often fall short. As employers seek benefits that reinforce retention, equity, and long-term wellbeing, Juno’s early traction signals broad demand for innovative, human-centered insurance products.
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New Podcast: Are we in a Bubble of Bubble Talk?
Aman Verjee, General Partner at Practical Venture Capital was my guest in Episode 182. Aman explains why today’s venture ecosystem looks fundamentally different from the one many investors were trained in. Companies are staying private longer. Capital cycles are extended. Liquidity is delayed.
In that environment, secondaries are no longer niche. They are structural. They help align incentives, provide liquidity to early stakeholders, and reduce pressure on companies forced to wait years longer for traditional exits.
Aman’s broader point: we’re not just in a market cycle we’re in a structural evolution. Venture timelines have stretched, and the mechanics of liquidity have had to evolve alongside them.
That evolution changes more than portfolios. It changes how companies must be built.
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Connected Insights: Endurance Is the New Alpha
If liquidity takes longer and companies stay private longer, then founder behavior must adjust.
In Episode 83, my guest was Mark Suster from Upfront Ventures. Mark emphasized three traits that now feel even more essential:
- Relationship-building before fundraising
- Hiring deliberately, not reactively
- Capital discipline from day one
When exits may take a decade, investor relationships must be built on trust and not just transactions, hiring velocity must match sustainable growth, and burn rate must assume capital won’t always be cheap.
As venture evolves structurally, founders who build for endurance — not optics — will define the next generation of winners.
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Community Involvement: AYSO (American Youth Soccer Organization)
Outside of venture capital, Aman Verjee is passionate about the American Youth Soccer Organization (AYSO), a nonprofit dedicated to youth development through soccer. AYSO’s mission centers on inclusivity, teamwork, and personal growth by providing structured, supportive soccer experiences for children of all backgrounds. Aman believes that play and community engagement build resilience and character long before entrepreneurial journeys ever begin.
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